Retail Campaigns and Displays
These retail displays were created during my time with Dashing, an agency in Sydney, Australia.
LuluLemon
Mother's Day
Using photography and handwriting files send from LuluLemon, I created these concepts. The first concept shows a larger window at a more popular retail center, which would be decorated with many layered banner images and white text decals. The window design below is for a less high-end shopping center with two windows. To save cost for these tier-2 locations, much of the handwritten text is incorporated into the image banners.
Summer Starts with Seafolly & Chandon
Popular swim wear brand Seafolly teamed up this summer with Moet Chandon to launch a collection of swim wear and champagne with the same beachy, tropical pattern. They required window displays for many bottle stops across Australia ranging from 3D displays to simple decals. We concepted hanging paper leaves to mimic the pattern of the swim wear and packaging, incorporating acrylic plinths and gold leaves to add a premium feel.
For premium stores, we concepted and produced hanging gold acrylic leaves, paper leaves, decals, and acrylic plinths.
For stores with visual restrictions, limited access, or less budget, we created the a decal with illustrated leaves and a bright pink background (shown bottom left). This allowed us to create a cohesive campaign while navigating the restrictions of different shopping centers.
.png)
Buckley's
Australia Day
Buckley’s is a popular bar within earshot of Sydney’s Opera House. In preparation for Australia Day Buckley’s commissioned Dashing to create an interesting window display using Australian flora and fauna. Due to the bar’s window set-up the display needed to consist of decals only.
